Definition of ”Body Positivity”
NOUN: A Positive Attitude towards the appearance of one’s body.
Founded in 2019 by Claudia Correia, Body Positive + is built on the principles of confidence, femininity and individuality.
At 6ft with pretty eyes and thick thighs, Claudia is the Founder and Chief Executive of Body Positive + South Africa. In her own words…
Hola! I am a proudly Latina/African mix of confidence, personality and full-figured flavour. I have been Plus-shape for most of my adult life, always fluctuating in between sizes 18 to 22. As a single mom and executive, I struggled to find clothing that complimented my lifestyle both inside and outside the boardroom, at my son rugby games and life’s special moments.
My style is a combination of minimalism and casual chic , with a strong appreciation for curves, lines and movement. In a moment of pure frustration with local choice and the clear lack of size inclusion from top fashion labels, I decided to create my own clothing label and embraced my entrepreneurial spirit to startup Body Positive +. I wanted to create a Plus-size ready to wear brand that embodies everything that what I wanted to experience, luxury fabrics, unique prints, tailored comfort and those “one-of-a-kind” wow statement pieces. Because lets let’s face it, we all want a little more WOW in our lives! I believe comfort is confidence and every piece we design and manufacture locally is a piece that embodies our mantra “Dressed in Confidence”.
Body Positive + was born in April 2019, armed with just a passion, a purpose and a plan to make it happen! For the past 25 years (Yes sista, we been doing this for a long time!) I have always been a body positive advocate celebrating self-love, self-acceptance and challenging the status quo, so I felt a natural gravitation and human connection to “Body Positive + ” as our own brand identity. At Body Positive + we believe that all women are beautiful even those of us living in larger and different bodies.
We will be adding new pieces to the collection continuously and have some really beautiful dresses and jumpsuits for Autumn /Winter 2020 and this is just the beginning. Thank you for supporting small business.
Welcome to Body Positive +
Big Hugs, Claudia
We are family team (seriously) and do our best work when we are happy, engaged, healthy and inspired by the beautiful people we are privileged to empower through our brand.
Our work environment is informal, creative and collaborative. #WorkLifeBalance
We partner really well and work with the smaller CMT’s to ensure quality over quantity in our production process. #SupportSmallBusiness
Keen to collaborate with us? Drop us an email and introduce yourself.
Clothing brands are left with a lot of deadstock and extra product and Body Positive + are no exception, even as a startup.
We donate all our clothing samples, extra shoes, accessories, makeup and extras to non-profit organizations and charities in Gauteng that help women get back onto their feet.
We aim to make a difference however small in our community.
Body Positive + are trying to develop new ways of delivering clothing without one time plastic packaging and have stripped away to basic packaging needs, as part of our brands commitment to reducing carbon footprint on our planet. We hand wrap all garments in Body Positive + recycled paper as our eco-friendly alternative and our tags and labels are also created from recycled materials. We ask you to join us in reducing plastic pollution and doing our little bit for the planet.
